For this short video, the goal was to creatively highlight USM Furniture’s unique service of customizing furniture and reusing old parts to create new, functional designs. The challenge was to effectively communicate this innovative approach in a way that was both visually appealing and easy for viewers to understand.
We blended 2D animation and stop-motion effects, using animation to simplify the process of how old parts can be repurposed and reassembled into new designs. The stop-motion elements added a playful charm, making the video both engaging and memorable, while still conveying the message clearly.
The final video presents a visually compelling narrative that highlights USM’s commitment to sustainability and the versatility of their furniture.
By keeping the tone light and informative, we aimed to make the story both enjoyable and educational for viewers.
